AI Is Turning Forgotten WiFi Networks Into Building Intelligence

Wi-Fi Technology

Author

Franco Faraudo
October 15, 2025

Propmodo Technology

By Franco Faraudo · October 15, 2025

Greetings,

This week we are quickly learning that AI is no longer the differentiator in real estate tech. Every major player, from brokerages to lenders to property managers, is layering machine learning into their workflows to predict prices, target leads, and streamline operations. Zillow once positioned itself as the real estate company using AI to outpace the competition, but that advantage is fading fast as both Homes.com and Realtor.com have now announced AI integration.

The question is no longer who uses AI, but who uses it effectively. Success will depend on data quality, speed of adoption, and how well these systems are integrated into actual decision-making. As the novelty wears off, AI won’t separate the leaders from the laggards—it’ll simply expose which companies were relying on the hype instead of the results.

This week we’re looking at WiFi, which has quietly become one of the most valuable data sources in commercial real estate. In buildings, AI is now transforming network signals into insights about performance, occupancy, and even predictive maintenance—turning WiFi from a background utility into a strategic asset. In retail, those same capabilities are reshaping how landlords understand and optimize foot traffic, tenant mix, and dwell time. Together, these stories show how a once-invisible layer of infrastructure is evolving into one of the most powerful tools in property intelligence.

Let’s go!

Presented by Aislelabs

Discover how properties are turning everyday guest WiFi into a powerful marketing channel. With personalized campaigns and engaging onsite experiences, WiFi Marketing enables brands and property owners to transform connections into meaningful interactions. Learn strategies to drive repeat visits, increase brand awareness, and create loyalty programs that resonate in physical spaces. Explore how simple WiFi access can become a revenue-driving marketing tool for your property or retail space, helping you connect with visitors, boost engagement, and deliver measurable results.

Wi-Fi

AI Is Turning Forgotten WiFi Networks Into Building Intelligence

AI is transforming WiFi from a passive utility into a powerful source of insight. Smarter networks can reveal occupancy patterns, predict maintenance needs, and help building owners make better operational decisions.

https://propmodo.com/ai-is-turning-forgotten-wifi-networks-into-building-intelligence/

Why WiFi Analytics Are the Next Edge in Retail Real Estate

In an era when retailers demand certainty, WiFi analytics is becoming a must-have tool for landlords. By mining anonymized visitor behavior—dwell times, flows, repeat visits—shopping center operators can optimize tenant mix, strengthen leasing, and partner more deeply with tenants.

https://propmodo.com/why-wifi-analytics-are-the-next-edge-in-retail-real-estate/

Bytes

🔋 Battery backing
Home battery rental company Base Power has just raised $1 billion in a Series C financing round to help scale its energy solution.

🥶 Cooler cooling
Australian HVAC company Conry Tech has received $3 million from investors in Seed Round funding to help it bring what it calls the world's most efficient air conditioner to market.

💽 Loose data
A law firm is preparing a class action lawsuit against AppFolio and one of its vendors for a possible data breach.

Overheard

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Propmodo Technology is edited by Franco Faraudo with contributions from readers like you and the Propmodo team.

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