• Propmodo Technology
  • Posts
  • How the Biggest PropTech Companies are Integrating AI Into Their Products

How the Biggest PropTech Companies are Integrating AI Into Their Products

JLL, AppFolio, and MRI's AI ambitions

Author

Franco Faraudo
January 29, 2025

Propmodo Technology

In partnership with

By Franco Faraudo · January 29, 2024

Greetings,

AI is reshaping the PropTech landscape, offering powerful tools to streamline communication, analyze vast data, and revolutionize workflows. This week, we explore how industry leaders like AppFolio, MRI, and JLL are integrating AI securely and ethically to stay ahead in real estate technology.

Let’s go!

Bytes

🤑 Sell Out of Money
More information has come out about the billion dollar acquisition of Divvy Homes to Brookfield Properties. According to a letter to shareholders many investors, including common shareholders and Series FF preferred stockholders, would not receive any money due to the $735 million of debt that the company had accrued.

🪒 Less (People) is More
Placer.AI has announced that it has reduced its workforce by 18 percent, laying off around 150 people, in order to “prioritize profitability and adopting a more focused strategy to better serve our core markets while continuing to invest in the company’s long-term growth.”

📈 Security in Securities
PropTech investor Fifth Wall, hot off the recent acquisition of its portfolio company Industrious by CBRE, has expanded into advisory services for M&A and capital markets with its new arm Fifth Wall Securities.

How the Biggest PropTech Companies are Integrating AI Into Their Products

AI is transforming PropTech by streamlining communication, enhancing data analysis, and improving workflows. Companies like AppFolio, MRI, and JLL prioritize secure, ethical AI integration while training employees to maximize its benefits, positioning AI as a key driver of success in real estate technology.

READ ONLINE: https://propmodo.com/how-the-biggest-proptech-companies-are-integrating-ai-into-their-products/

The Real Estate Professional’s Secret Weapon - Land id™

  • Discover extensive nationwide private parcel & ownership data

  • Create & share powerful, interactive maps of any property

  • Mobile Apps: Find property data on the go

Overheard

More Propmodo Technology

Smart Apartments Are Finally Profitable

READ ONLINE: https://propmodo.com/smart-apartments-are-finally-profitable/

Academia Is Helping the Real Estate Industry Spot Macroeconomic Trends

READ ONLINE: https://propmodo.com/academia-is-helping-the-real-estate-industry-spot-macroeconomic-trends/

One of the Smartest Office Buildings Links Connectivity With Public Transit

READ ONLINE: https://propmodo.com/one-of-the-smartest-office-buildings-links-connectivity-with-public-transit/

For Sustainable Buildings, Architects Need Better Post-Occupancy Data

READ ONLINE: https://propmodo.com/for-sustainable-buildings-architects-need-better-post-occupancy-data/

Propmodo Technology is edited by Franco Faraudo with contributions from readers like you and the Propmodo team.

📧 Forward it to a friend and suggest they check it out.

🔗 Share a link to this post on social media.

🗣 Have ideas for future topics (or just want to say hello)? Share your feedback and tips at [email protected] or connect with us on X through @propmodo.

✅ Not subscribed yet? Sign up for this newsletter here.

📣 Want to share your marketing message with over 60,000 commercial real estate professionals? Email [email protected] to learn how to sponsor this newsletter.

📫️ Please add our newsletter email, [email protected], to your contacts to make sure you don’t miss any updates.