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Humanoid Robots Are Coming for Hotels, Is Multifamily Next?
Real estate technology update

Propmodo Technology
By Franco Faraudo · January 14, 2025
Greetings,
This week, a rarely discussed side of commercial real estate is drawing new attention from the PropTech world. Some of the industry’s most influential investors are now looking for technology built specifically for the growing affordable housing sector. Rising operating costs and the increasing valuations of affordable properties are making technology less of a luxury and more of a necessity, pushing digital tools deeper into a part of the market that has historically been underserved.
Like most new technologies, PropTech has traditionally launched in the luxury segment, where higher rents and larger budgets make experimentation easier. But that pattern is starting to shift. More platforms are being designed, marketed, and priced for cost-sensitive owners and operators, opening the door for broader adoption. As these tools prove themselves in affordable housing, they are likely to spread into adjacent markets such as workforce and Class C properties, which face many of the same constraints on revenue growth.
That shift in technology economics is unfolding just as CES has highlighted another major trend: the arrival of humanoid robots. These lifelike machines are moving out of tech demos and into real-world operations, with hotels becoming the first major proving ground. Their growing presence in hospitality offers a preview of what could eventually reach multifamily, where delivery volume, labor shortages, and rising resident expectations are reshaping how buildings run. While apartments share many physical similarities with hotels, adoption will move more cautiously, limited by cost, complexity, and how much robots can realistically handle today.
Let’s go!
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Robotics
Bytes
💰 Funding up
In 2025, $16.7 billion was invested globally in PropTech, a 67.9% year-over-year increase from 2024.
👨💻 People behind the machine
More data is coming out showing that the key to success for implementing AI in real estate organizations is the training and buy in of the people using it.
🏋️♂️ Human powered
An office building in Salt Lake City is defying convention by going away from automation, instead using tech that helps the humans in the building make it more efficient.
Overheard
More Propmodo Technology
Propmodo Technology is edited by Franco Faraudo with contributions from readers like you and the Propmodo team.
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