Parking Visibility Tech Is Turning Garages Into Revenue Engines

Real estate technology update

Author

Franco Faraudo
February 11, 2026

Propmodo Technology

By Franco Faraudo · February 11, 2025

Greetings,

The Super Bowl is America’s showcase for the championship of its most popular sport, and just as much a showcase for the world’s most expensive advertising. One of this year’s spots was a crossover commercial for Homes.com and Apartments.com. With Super Bowl ads running about $8 million per 30 seconds, the one-minute spot, combined with production costs and celebrity cameos, likely put CoStar’s total spend near $50 million.

CoStar has now advertised in three consecutive Super Bowls, but this latest campaign arrives as some investors push the company to rein in its residential real estate ambitions or abandon Homes.com entirely. The company has shown little interest in backing down. “D.E. Shaw and Third Point's attempt to prescribe a break-up, sale or amputation remedy misdiagnoses an imagined patient and smacks of activism malpractice,” CoStar said in a statement last week. If the company continues to shrug off investor pressure and press ahead with its residential strategy, it would not be surprising to see similarly priced Super Bowl ads in the years ahead.

This week’s focus is parking innovation. What was once a matter of circling blocks and hoping for an open space has become a planned, digital experience, with drivers checking availability, comparing prices, and reserving parking in advance. That visibility is changing how owners think about parking, not just as an amenity but as an asset. As office demand remains uneven and large portions of garages sit empty for much of the day and night, operators are increasingly looking for ways to activate unused capacity, from dynamic pricing to off-peak uses like EV charging and fleet parking. The question for owners is no longer just how to fill spaces at peak hours, but how to make parking productive around the clock.

Let’s go!

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EV charging has gone from green amenity to a powerful tool for increasing asset value. For parking operators, the transition offers a unique opportunity to capture a premium segment of the market and maximize "per-stall" profitability.

This step-by-step guide walks parking operators through planning, installing, and managing EV charging, from assessing site readiness to maximizing revenue and driver satisfaction. Practical and approachable, it’s designed to help parking facilities turn charging into a strategic advantage — enhancing amenities, future-proofing infrastructure, and tapping into a growing market of EV drivers.

Parking

Parking Visibility Tech Is Turning Garages Into Revenue Engines

Parking visibility platforms are evolving beyond consumer convenience into revenue tools for building owners. Here’s how different systems work and how to make sure your parking assets are included.

https://propmodo.com/parking-visibility-tech-is-turning-garages-into-revenue-engines/

Is Your Parking Facility Making Money While You Sleep?

Parking structures often sit empty for hours at a time. As downtown recovery lags and costs rise, operators are finding new ways to monetize underused parking through EV charging and off-peak leasing.

https://propmodo.com/is-your-parking-facility-making-money-while-you-sleep/

Bytes

👀 Quick review
The Federal Council on Environmental Quality has launched the pilot of a tech platform to help federal agencies speed up the environmental review process.

🔎 Finders keepers
AI-powered real estate investment platform Smart Bricks raised a $5 million pre-seed round led by a16z’s accelerator program.

🗂️ Let the record play
Israeli startup Dono, a platform for real estate records, has raised $6.5 million to help it expand into the U.S.

Overheard

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Propmodo Technology is edited by Franco Faraudo with contributions from readers like you and the Propmodo team.

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