Real Estate Agents Want Tech From Their Brokers, With Guardrails

Brokerage Technology

Author

Franco Faraudo
September 17, 2025

Propmodo Technology

By Franco Faraudo · September 17, 2025

Greetings,

As the industry waits to hear whether or not we will be getting a cut in interest rates, property investors around the country are frontrunning what might be a jump in valuation by buying up single family homes. Now, though, the large majority of these investors are not large private equity groups but small investment shops and individuals. This jump in smaller investors is due to a slowdown in purchases from larger investors and the increasing amount of tech available to help evaluate these deals.

This week, we’re looking at brokerage tech in partnership with Terrakotta. Brokerages know that attracting and keeping agents often comes down to the support they provide. Better commission splits are rare, so technology has become the recruiting lever of choice. Many agents, however, are frustrated by juggling too many disconnected tools, with new brokers needing leads and guidance while seasoned ones want autonomy. The right tech can make the difference between keeping top performers and watching them move on.

For most agents, success still starts with cold calling. Building a book of business means dialing owners again and again until someone picks up. Nick Kaye, now COO of Sierra Capital Club, remembers spending 90 percent of his early days on the phone. That experience led him and his partners to create Terrakotta, an AI-powered outreach platform for brokers. By generating verified owner lists, automating calls, and tracking follow-ups, it helps shorten the path from first contact to first commission, giving agents a stronger start and brokerages a tool their teams will actually use.

Let’s go!

Flash Poll

Flash Poll Still figuring out where AI fits into your workflow? You’re not alone. Many in CRE are testing tools that accelerate prospecting, sharpen outreach, and uncover opportunities they might otherwise miss. Take this quick poll to see how you compare with peers, then read how one startup is using AI to reinvent cold calling for brokers.

What have you used AI for in your work over the past 6 months?

Click your choice to find out how others answered

Login or Subscribe to participate in polls.

Presented by Terrakotta

Finding the right property owner shouldn’t feel like chasing a ghost. Public records, outdated numbers, and endless calls are slow, frustrating, and costly.

Terrakotta’s AI property researcher does the hard work for you:

  • You tell it exactly what properties and owners you want.

  • It scrapes public records and verifies ownership.

  • It scores owners by likelihood to respond.

  • It serves you the most accurate phone number first.

You get a clean, verified owner list in minutes, so you can focus on building relationships and closing deals.

Used by top brokers and investors to find and connect with high-value property owners faster than ever.

Book your demo today and get 100 free property lookups — on us.

Brokerage Technology

Real Estate Agents Want Tech From Their Brokers, With Guardrails  

Real estate agents want broker-provided technology that saves time and supports their business, but they also demand training, flexibility, and data ownership safeguards to truly adopt these tools.

https://propmodo.com/real-estate-agents-want-tech-from-their-brokers-with-guardrails/

“I Spent 90% of My Time Cold Calling” — How AI Changed That

AI-powered platform Terrakotta helps new commercial real estate agents replace endless cold calls with verified owner lists, automated outreach, and personalized follow-ups to accelerate client building and boost productivity.

https://propmodo.com/i-spent-90-of-my-time-cold-calling-how-ai-changed-that/

Bytes

🌴 Capital oasis
Property Finder, MENA’s leading real estate classifieds portal, has secured $525M from Permira, Blackstone, and General Atlantic to expand its platform and fuel regional growth.

🌇 Beaurocratic innovation
New York City has launched its second Buildings Tech Lab where applicants are able to submit technologies to modernize internal department workflows.

🦿AI for the space
Popular CRE transaction software VTS has announced its new AI platform that uses artificial intelligence to help create proposals and analyze deals more easily.

Overheard

More Propmodo Technology

Smart Glass Is Better Than Dumb Glass, So Why Isn't It In More Buildings?

Smart glass is transforming skylines and interiors with dynamic glazing that reduces glare, improves energy efficiency, and enhances comfort as it moves from a luxury feature to mainstream building technology.

https://propmodo.com/smart-glass-is-better-than-dumb-glass-so-why-isnt-it-in-more-buildings/

When Office Security Becomes a Matter of Survival

Workplace violence is rising, forcing office owners to rethink security. From training and communication to technology and staffing, discover how buildings can prepare and protect workers in today’s uncertain environment.

https://propmodo.com/when-office-security-becomes-a-matter-of-survival/

The Future of Architectural Renderings Looks Like Movie Making

Gensler is using AI to turn static architectural renderings into human-centered stories, blending characters, video, and emotion to help clients and developers imagine buildings through the lives lived inside them.

https://propmodo.com/the-future-of-architectural-renderings-looks-like-movie-making/

How Lease Tech Is Helping Companies Stay Ahead of Renewals and Risks

Managing commercial leases is complex, but new technology is helping companies centralize data, automate processes, and turn sprawling portfolios into strategic assets that improve visibility, compliance, and long-term leasing decisions.

https://propmodo.com/how-lease-tech-is-helping-companies-stay-ahead-of-renewals-and-risks/

The Uncertain Impact of Stablecoins on CRE

The GENIUS Act could accelerate stablecoin adoption in commercial real estate, offering faster and more global transactions, but it also introduces regulatory and financial risks that echo past crises. Is this blockchain breakthrough CRE’s next big thing or a risky gamble?

https://propmodo.com/the-uncertain-impact-of-stablecoins-on-cre/

Parking Operators Are Using Dynamic Pricing to Boost Profits

As building revenues decline, owners are turning to smarter parking operations. Dynamic pricing, data tracking, and seamless tech can transform underused lots into profitable, user-friendly assets with minimal friction.

https://propmodo.com/parking-operators-are-using-dynamic-pricing-to-boost-profits/

Propmodo Technology is edited by Franco Faraudo with contributions from readers like you and the Propmodo team.

📧 Forward it to a friend and suggest they check it out.

🔗 Share a link to this post on social media.

🗣 Have ideas for future topics (or just want to say hello)? Share your feedback and tips at [email protected] or connect with us on X through @propmodo.

✅ Not subscribed yet? Sign up for this newsletter here.

📣 Want to share your marketing message with 50,000 commercial real estate professionals? Email [email protected] to learn how to sponsor this newsletter.

📫️ Please add our newsletter email, [email protected], to your contacts to make sure you don’t miss any updates.