Technology Is Giving Parking Garages a Chance at a Second Life

Propmodo Technology

Greetings,

The big PropTech news this week is the DOJ’s proposed settlement over Greystar’s use of RealPage’s pricing optimization software. If approved, the settlement would require Greystar to halt these practices, submit to ongoing monitoring if they choose to use an uncertified pricing algorithm, and provide monetary relief to renters who were impacted. The case represents one of the most significant antitrust actions the multifamily sector has seen in decades, signaling heightened scrutiny on how technology is used to influence rental pricing.

Beyond the immediate impact on Greystar, the settlement could set a powerful precedent for other real estate companies considering third-party pricing tools. It sends a clear warning that firms must understand exactly where a software’s data comes from and whether it could be drawing on competitors’ information. The move will likely make owners, operators, and investors far more cautious in evaluating new PropTech solutions, with an increased focus on compliance, transparency, and risk management before adopting any technology that affects pricing decisions.

This week, we’re looking at parking technology in partnership with AirGarage. Building new parking garages has always been a risky bet. Massive concrete structures can quickly become obsolete if Americans continue driving less due to rideshare adoption and eventually self-driving cars. Traditional garages are difficult to repurpose because their ramps make conversions costly and complicated. A new generation of automated robotic lift systems allows architects to build garages without ramps, making it much easier to adapt them for a second life.

Innovation is also transforming how owners manage and monetize parking assets. Dynamic pricing, common in hotels, airlines, and retail, is now making its way into parking. The right technology stack can turn an overlooked revenue source into a high-performing asset, automatically adjusting rates based on demand and improving the driver experience. In our latest story, we explore how AirGarage is helping owners uncover this hidden potential and why parking might be one of the most underutilized profit centers in commercial real estate.

Let’s go!

Flash Poll

Still guessing what your parking lot could earn on a high-demand day? You’re not alone. Many property owners are exploring dynamic pricing, data insights, and tech upgrades to turn underused lots into high-performing assets. Take this quick poll, then see how smarter parking operations can boost revenue and improve the user experience.

Presented by AirGarage

Unlock Higher Parking Revenue with Dynamic Pricing

If your parking asset isn’t using dynamic pricing, you're leaving money on the table. AirGarage's AI-powered pricing engine adjusts rates in real time based on demand, seasonality, and local events—so your lot earns more during peak hours without lifting a finger.

Legacy parking operators rely on static pricing and manual rate changes that miss out on revenue spikes. AirGarage’s all-in-one parking management solution brings modern pricing optimization, streamlined operations, and lower overhead.

Property owners that switch see an average 23% NOI lift in year one.

Parking Technology

Bytes

🐷 Pigs get slaughtered
The CEO of the PropTech company Agrippa reportedly had a pig’s head put in his bed with a note saying "Don't get greedy because pigs get fat and hogs get slaughtered" over the company’s use of AI as a way to eliminate the need for a real estate broker.

💾 Data center takeover
As AI’s growth fuels demand for data centers, small towns like Warrenton, Virginia are resisting projects over noise, energy strain, and big tech tensions — pushing the industry toward on-site clean energy to win local support.

🦋 A bug’s life
Researchers have won an award for a technology that uses flaps, similar to butterfly wings, on the facade of a building that open and close automatically to help regulate the building’s temperature.

Overheard

More Propmodo Technology

Propmodo Technology is edited by Franco Faraudo with contributions from readers like you and the Propmodo team.

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